Skip to main content
  1. SEO glossary/

Schema Markup

3 mins

What is it? #

Schema Markup, also known as structured data, is a code-based organization of information on a website that helps search engines and other platforms understand and interpret the content more accurately. It is a standardized format that allows developers to embed structured data within a website’s HTML, making it easier for search engines to recognize and display the information in a more organized and informative manner. Schema Markup is commonly used to improve the visibility and functionality of a website in search engine results pages (SERPs) and other platforms that make use of structured data.

Here are some examples: #

Schema markup, also known as structured data, is used to help search engines understand the content of a webpage better. It is a code (usually in JSON-LD format) that is added to the HTML of a webpage to provide additional information about the page’s content.

Here are some examples of where schema markup is used:

  1. Local businesses: Schema markup can be used to provide information about a local business, such as its name, address, phone number, and opening hours. This helps search engines display more accurate and informative results when users search for local businesses.

  2. Events: Schema markup can be used to provide information about events, such as their name, date, time, and location. This helps search engines display more accurate and informative results when users search for events.

  3. Recipes: Schema markup can be used to provide information about recipes, such as their name, ingredients, and cooking instructions. This helps search engines display more accurate and informative results when users search for recipes.

  4. Movies: Schema markup can be used to provide information about movies, such as their title, director, and release date. This helps search engines display more accurate and informative results when users search for movies.

  5. TV shows: Schema markup can be used to provide information about TV shows, such as their title, episode number, and air date. This helps search engines display more accurate and informative results when users search for TV shows.

  6. Books: Schema markup can be used to provide information about books, such as their title, author, and publication date. This helps search engines display more accurate and informative results when users search for books.

  7. Music: Schema markup can be used to provide information about music, such as song titles, artists, and album names. This helps search engines display more accurate and informative results when users search for music.

  8. Organizations: Schema markup can be used to provide information about organizations, such as their name, logo, and contact information. This helps search engines display more accurate and informative results when users search for organizations.

  9. People: Schema markup can be used to provide information about people, such as their name, occupation, and contact information. This helps search engines display more accurate and informative results when users search for people.

  10. Places: Schema markup can be used to provide information about places, such as their name, address, and geographical coordinates. This helps search engines display more accurate and informative results when users search for places.

In Summary #

Schema markup, also known as structured data, is a code snippet that helps search engines understand the content of a webpage better. It is used to provide additional information about the page, such as its title, description, and other relevant details. This allows search engines to display more accurate and informative results for users.