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  1. SEO glossary/

Rich Snippet

2 mins

What is it? #

Rich Snippets are enhanced search engine result page (SERP) listings that provide users with more detailed information about the search query. They are designed to help users understand the content of a webpage better and make it easier for them to find the information they are looking for. Rich Snippets can include additional text, images, or other media that provides a more comprehensive overview of the webpage’s content. This feature is particularly useful for search queries related to products, recipes, events, or other content that requires a more in-depth description.

Here are some examples: #

Rich snippets are used in various places, including:

  1. Google Search: Rich snippets can be seen in Google search results, where they provide additional information about the search result, such as reviews, ratings, or images.

Example:

https://www.google.com/search?q=restaurants+in+new+york&oq=restaurants+in+new+york&aqs=chrome.0.69i59j0l5.1316j1j7&sourceid=chrome&ie=UTF-8
  1. Google Maps: Rich snippets can be seen in Google Maps, where they provide additional information about the business or place, such as reviews, ratings, or images.

Example:

https://www.google.com/maps/place/Central+Park/@40.767858,-73.979683,17z/data=!3m1!4b1!4m5!3m4!1s0x89c258fec7373667:0x70b4209a6cbbb460!8m2!3d40.767858!4d-73.979683
  1. Google Images: Rich snippets can be seen in Google Images, where they provide additional information about the image, such as the title, description, or source.

Example:

https://www.google.com/images/search?q=central+park&tbm=isch&source=univ&sa=X&ved=2ahUKEwj7gKfy_X57jAhWQKMAKHQ5dB5cQsAR6BAgJEAU&biw=1280&bih=680
  1. Google News: Rich snippets can be seen in Google News, where they provide additional information about the news article, such as the title, description, or source.

Example:

https://news.google.com/search?q=central+park&hl=en-US&gl=US&ceid=US:en
  1. Google Shopping: Rich snippets can be seen in Google Shopping, where they provide additional information about the product, such as the title, description, or price.

Example:

https://shopping.google.com/search?q=central+park&source=univ&client=firefox-b-1-d&hs=QNR&ei=9n_nXt-6KdKYWxgOy_YWYBQ&ved=0ahUKEwj7gKfy_X57jAhWQKMAKHQ5dB5cQsAR6BAgJEAU&biw=1280&bih=680
  1. Google Flights: Rich snippets can be seen in Google Flights, where they provide additional information about the flight, such as the departure and arrival times, duration, or price.

Example:

https://flights.google.com/flights/search?q=flights+from+new+york+to+los+angeles&source=univ&client=firefox-b-1-d&hs=QNR&ei=9n_nXt-6KdKYWxgOy_YWYBQ&ved=0ahUKEwj7gKfy_X57jAhWQKMAKHQ5dB5cQsAR6BAgJEAU&biw=1280&bih=680

In Summary #

Rich snippets are a type of structured data markup that allows search engines to understand and display more information about a website or page in their search results. They provide a more engaging and informative experience for users, making it easier for them to find the most relevant content. Rich snippets can include information such as product prices, availability, and reviews, as well as event details, recipes, and more. By using rich snippets, website owners can improve their click-through rates and user engagement, ultimately leading to higher traffic and better conversion rates.