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Local Business Schema

4 mins

What is it? #

Local Business Schema refers to a structured data format used by search engines to understand and classify information about local businesses. It is a type of schema markup that helps search engines like Google, Bing, and Yahoo! better understand the content and context of a website, making it easier for users to find relevant local businesses and their information.

The Local Business Schema consists of a set of properties and types that describe various aspects of a local business, such as its name, address, phone number, website, hours of operation, and more. By using this schema, businesses can provide search engines with a more detailed and accurate description of their operations, which can improve their online visibility and attract more customers.

Some common properties and types included in the Local Business Schema are:

  1. Name: The name of the local business.
  2. Address: The street address, city, state, and zip code of the business’s physical location.
  3. PhoneNumber: The business’s phone number, including the area code and local number.
  4. Website: The URL of the business’s website.
  5. HoursOfOperation: The days and times the business is open, including any special hours or closures.
  6. PriceRange: The price range of the products or services offered by the business.
  7. Rating: The average rating of the business based on customer reviews.
  8. Reviews: A list of customer reviews and their respective ratings.
  9. Photos: Images of the business, its products, or services.
  10. GeoCoordinates: The geographic coordinates (latitude and longitude) of the business’s physical location.

By adding Local Business Schema markup to a website, businesses can improve their local search engine optimization (SEO) and make it easier for potential customers to find them online. This can lead to increased foot traffic, phone calls, and website visits, ultimately helping businesses grow and succeed in their local market.

Here are some examples: #

Local Business Schema is used in various places and platforms, such as:

  1. Google Search: When you search for a local business on Google, the search results often include a map with markers showing the location of the businesses. This is powered by the Local Business Schema.

  2. Google Maps: When you open Google Maps and search for a local business, the map will display markers with the business’s name, address, and contact information. This is also powered by the Local Business Schema.

  3. Bing Search: Similar to Google Search, Bing also uses the Local Business Schema to display local business information in its search results.

  4. Yelp: Yelp is a popular platform for finding local businesses and reading reviews. The Local Business Schema is used to structure the business information on Yelp, such as name, address, phone number, and website.

  5. Facebook: Facebook uses the Local Business Schema to structure the information of local businesses on its platform. When you search for a local business on Facebook, you will see the business’s name, address, phone number, and website.

  6. Instagram: Instagram also uses the Local Business Schema to structure the information of local businesses on its platform. When you search for a local business on Instagram, you will see the business’s name, address, phone number, and website.

  7. Twitter: Twitter uses the Local Business Schema to structure the information of local businesses on its platform. When you search for a local business on Twitter, you will see the business’s name, address, phone number, and website.

  8. Apple Maps: Apple Maps uses the Local Business Schema to display local business information in its search results.

  9. Android Maps: Android Maps uses the Local Business Schema to display local business information in its search results.

  10. Various local business directories and review platforms: Many local business directories and review platforms, such as TripAdvisor, Zomato, and Booking.com, use the Local Business Schema to structure the information of local businesses on their platforms.

By using the Local Business Schema, these platforms and directories can provide a more consistent and structured experience for users searching for local businesses, making it easier for them to find the information they need and make informed decisions.

In Summary #

Local Business Schema is a structured data format used to describe and organize information about local businesses and their services. It is designed to help search engines and other platforms better understand and present local business information to users. The schema consists of various categories, such as business name, address, phone number, website, and more. By using Local Business Schema, businesses can improve their online presence and make it easier for potential customers to find and engage with their services.