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Gateway Page

3 mins

What is it? #

A Gateway Page, also known as a Landing Page, is a web page that serves as an entry point to a website or a section of a website. It is designed to provide visitors with an overview of the site’s content, features, and services, and to guide them towards the most relevant or popular areas. Gateway Pages are often used to welcome new users, provide directions, and help users find the information they are looking for quickly and easily. They can also be used to showcase specific products, promotions, or events, and to encourage visitors to take action, such as making a purchase or signing up for a newsletter.

Here are some examples: #

A Gateway Page is a web page that acts as an entry point to a series of related web pages or a section of a website. It is often used to provide an overview or summary of the content available in that section, and it may also include links to the individual web pages within the section. Here are some examples of where a Gateway Page might be used:

  1. Homepage: The main homepage of a website can be considered a Gateway Page, as it provides an overview of the website’s content and links to the various sections and pages within the site.

  2. Category pages: In an e-commerce website, each product category (e.g., electronics, clothing, home goods) may have a dedicated Gateway Page that displays an overview of the products available in that category and links to the individual product pages.

  3. Resource centers: Many websites have resource centers or libraries that contain a collection of articles, videos, or other content on a specific topic. A Gateway Page can be used to provide an overview of the topic and link to the individual resources within the center.

  4. FAQ pages: A Frequently Asked Questions (FAQ) page can be considered a Gateway Page, as it provides an overview of common questions and links to the individual answers.

  5. Blog archives: A blog’s archive page can be considered a Gateway Page, as it provides an overview of all the posts published on the blog and links to the individual posts.

  6. Image galleries: A Gateway Page can be used to provide an overview of a collection of images or videos, with links to the individual media files.

  7. Online courses: A Gateway Page can be used to provide an overview of an online course or training program, with links to the individual lessons or modules.

  8. Webinars or events: A Gateway Page can be used to provide an overview of upcoming webinars or events, with links to the individual event pages.

  9. News or articles: A Gateway Page can be used to provide an overview of recent news articles or blog posts, with links to the individual articles.

  10. User profiles: A Gateway Page can be used to provide an overview of a user’s profile, with links to the individual components of the profile (e.g., about me, photos, posts, etc.).

In Summary #

A Gateway Page is a web page that acts as an entry point to a series of related web pages or a section of a website. It typically contains a brief overview of the topic or section, along with links to the individual pages within the series. Gateway pages are useful for organizing and navigating large amounts of content, making it easier for users to find and access the information they need.